It all started in the 1970s, with the White Shop (“Weisser Laden”) located in the Adelhauser Strasse. The White Shop not only sells sandals, but also books, and now and then you get a free apple to boot. It is one of the meanwhile legendary “alternative projects” of the seventies and eighties.
The principal idea of the shop: To offer a meaningful product, work self-determined, a good deal of customers are friends, family and acquaintances. There is hardly any advertising, the customers just drop in, amongst them many students or people closely related to the then thriving environmental movement, or “eco-scene,” as it was called in Germany.